Studios can save massive amounts of money and time by utilizing the capabilities of these tech advancements to edit and change video transcripts after theyвЂ™ve been filmed without the need for a reshoot.Д¬urrently, film studios have to jump through hoops to reshoot a scene. However, while these concerns are valid, deepfake technology carries the potential for a range of positive applications in the world of broadcasting and entertainment. Another example that received widespread attention is an altered video of President Barack Obama that was circulated by researchers at the University of Washington to illustrate the potential harm that could result from the use of deepfakes with ill intent. The dark side of deepfakes garnered public attention when videos of celebrities appeared online where they said and did things that they never did. Pair it with deepfake technology, and you have the ultimate dubbing tool. For example, Lyrebird AI uses AI to clone any voice by just using a one-minute voice recording. Voice manipulation technologies already exist. This concept can be taken further by using AI to manipulate actorsвЂ™ voices so that people who watch dubbed versions of a film will still hear the original actorвЂ™s voice.

By manipulating an actorвЂ™s facial movements, it can be made to appear that theyвЂ™re saying words that they didnвЂ™t actually say. The David Beckham video illustrates the potential for the application of deepfake technology in dubbing films. With the help of artificial intelligence (AI), deepfake technology was used to manipulate his facial movements, thereby creating the visual illusion that heвЂ™s saying the words in each language. Well, actually, the voice changes-even to female-yet BeckhamвЂ™s mouth seems to be perfectly in sync with the words. The video, created by Malaria Must Die campaign, features legendary soccer player David Beckham appearing to speak in nine different languages. Deepfakes in Film DubbingДЄn excellent example of the positive usage of deepfakes is a video that was created to launch a petition to end malaria. Deepfakes entered the mainstream consciousness due to both the amazing application of the technology and concerns about its misuse. Deepfake technology is one of those exciting advancements that is certainly not an exception to this rule.Дeepfake-a term derived from the combination of вЂњdeep learningвЂќ and вЂњfakeвЂќ-uses advanced technologies to alter videos in monumentally new ways, effectively making people appear to say or do things that didnвЂ™t actually happen. However, while the positive potential of these capabilities is being realized with wonderful gains, those with malicious intent are developing methods for using these technologies in criminal or otherwise immoral ways. New technologies, especially AI, provide many exciting advancements in our industry. The video industry is in the midst of a technological revolution, as the exploration and application of artificial intelligence, machine learning, and deep learning radically expand the possibilities for business practices.

Use deepfake app